I LOVE NEIL GAIMAN
This project was heavily inspired by Neil Gaiman's comic book series, Sandman. In it, Morpheus (also known as Dream) has specific objects that enhance certain abilities. I took this and thought "What if there were objects that enhanced our vices and took away our conscience that helps us overcome them." Thus, the objects of the Seven Sins were born.
Three concept sketches and an exploration into the first concept sketch.
ONLY ONE CAN MOVE ON
I developed two additional concepts surrounding the theme of the seven sins to make sure that my Neil Gaiman was the strongest one. The first additional concept was to create meet-and-greet posters for the a personified sin. The second was travel posters that advertised worlds based on these sins.
When all was said and done, I went with the Neil Gaiman concept and proceeded to develop object ideas for each sin.
The chosen colors for the advertisements.
COLORS MEAN SOMETHING
I was only producing three advertisements, one for lust, one for greed, and one for pride. I wanted to make sure each object had a color that could help convey the meaning of each sin. I chose a romantic red for lust, a gold yellow for greed, and a blue for pride, to match the illustration but also with the idea of blue ribbons given out as prizes at many competitions.
Peachy Keen JF and Reklame Script, two typefaces chosen to mimic the type styles of the 1950s.
THE BEE'S KNEES
When I knew I wanted to make these advertisements, I also decided to make them in the 1950s advertisement style. The 1950s was a golden age of advertising and consumerism I thought it would be a perfect pairing with the seven sins.
The final advertisements for the three sins.
LOOK A LITTLE CLOSER
Along with the color scheme, I wanted to ensure that the 50s style really shone throughout this ads. I identified common stylistic elements of the ads of that time and applied them across all three of my ads so that they could be seen as a collective system.
The first is the 4-5 bars with the ads' motto. Usually this is a catchy marketing line, but I went a more satirical comment. The second is the shapes of the sun-like shape of the ads' slogan and the tags with the prices, all used commonly in 50s advertisements. I used a pattern of snowflake-like commonly used in the 50s as well. Lastly, an aged paper texture was applied to give the appearance of a dated advertisement.